Swoffers leads the way in Open Market sales


Swoffers has confirmed its position as the market leader, selling five times as many Open Market properties as its nearest competitor this year to date.

Our sales represent 64% of the market, after finalising 42 out of a total of 66 sales in the Open Market from January to mid-October.

‘We’re delighted that our hard work is continuing to pay off,’ said Open Market director Sophie Ephgrave.

‘With the most powerful property website on the market, our web traffic spans more than 100 countries and our targeted international marketing reaches more than 700,000 people per month, ensuring the properties on our books attract the widest audience possible. We have a team of experienced, skilled negotiators focused on getting the best possible outcome for buyers and sellers, and these figures show that.’

Swoffers has been integral in attracting people to the island to live on the open market for more than 50 years and it’s been great to see more people relocate to the island from different parts of the world. We have recently completed on two of the most expensive homes sold on the Open Market this year (both over £4m).

‘It’s clear that people are continuing to be attracted to the island by the favourable tax position, with tax in Guernsey capped for the first four years for new residents to the island who purchase properties over £1.36m.
Guernsey has always thrived on being a safe, stable jurisdiction and the political uncertainty in the UK is making Guernsey an increasingly attractive destination. I think we’re likely to see more people starting to vote with their feet,’ added Sophie.

Our Open Market success comes hot on the heels of an independent survey which found that Swoffers is the most recommended brand in the island’s property sector. We were ranked as the top agency regarding values such as trustworthiness, quality service, and giving back to the community.

If you are interested in selling or renting your Open Market home, get in touch with our team today.

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