Swoffers leads the way in open market sales

News, Open Market

Swoffers continues to dominate property sales on the Open Market.
Latest figures show that out of 26 agent sales so far this year, Swoffers negotiated 14, representing 54% of all agent sales and more than double the number sold by its nearest competitor.

The picture was similar in 2021 too, with Swoffers negotiating half of all open market sales and 57% of all sales of £3m and over.

Traffic to the open market section of our website continues to grow, with more than 30,000 page views so far this year and more than 90,000 during 2021.

‘Despite the pandemic, these last few years have been extremely busy for us, on both the local and open markets. We continue to see a robust rate of enquiries from potential relocators. Our Open Market is resilient and well placed to offer an attractive option in the light of tax and other pressures being faced in the UK and similar jurisdictions,’ said Craig Whitman, director of open market sales.

‘Whilst global conditions remain uncertain, Guernsey as a low tax jurisdiction with a well-regulated finance industry, will continue to attract HNWs looking for an easily accessible location offering wealth and asset protection.

‘In the last few years, we have seen a more diverse selection of relocators, from individuals looking to retire, to young entrepreneurs.

‘Benefitting from good connectivity and the ongoing roll out of fibre broadband across the island, coupled with the benefits of tax caps, low income tax, no inheritance tax, no capital gains tax, Guernsey is certainly a jurisdiction to be favoured right now.’

Craig said that Swoffers’ success as a business was down to a wide range of factors.

‘Namely industry experience – we’ve been doing this for almost 50 years – great local knowledge and contacts, a strong reputation, and active marketing campaigns. Our digital footprint is growing all the time, with the use of clever online advertising.

‘We are also in the process of updating our website which will bring an even greater user experience.’

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