Guernsey’s property market continues to show resilience across both the Open and Local sectors. While external economic factors influence buyer behaviour, the fundamentals of the island’s market remain strong, underpinned by professionalism, transparency and a close-knit community.
The Open Market
Open Market activity strengthened throughout 2025 and remains steady. Many purchasers are approaching decisions carefully, balancing financial considerations with lifestyle priorities.
“Integrity and professionalism are central to navigating these conditions, says Alex Stuart, Open Market Negotiator. “As a 100% locally owned business, we prioritise honest guidance, high standards and clear communication. In a small island environment, these values are crucial, helping clients navigate both robust and challenging market conditions with confidence. Behind the scenes, we are also embracing new technologies and refining processes to enhance the buying, selling and renting experience.”
The Local Market
The Local Market is showing encouraging strength. Gradual reductions in mortgage interest rates are easing pressure on buyers and sustaining confidence. As borrowing becomes more affordable, activity remains buoyant, opening opportunities for both home movers and investors.
A key development has been the removal of the additional document duty previously applied to investor buyers. This is expected to stimulate further investment in the rental sector, increasing supply and helping to ease pressure in the lettings market.
“Pricing and guidance are everything in the Local Market,” says Scott Ingrouille, Local Market Negotiator. “By giving clear, realistic advice from the outset, we help our clients attract the right interest and achieve successful outcomes in a competitive environment.”
Looking ahead
What motivates us most is building on recent success. The Swoffers Open Market team sold five times more properties than its nearest competitor in 2025 and one in four local market homes. With over four hundred properties now under management demand for rentals remains strong. A stable environment encourages confidence for buyers, sellers and investors. With strong fundamentals and sustained demand, the outlook for Guernsey property remains positive.
