Swoffers has further strengthened its position as Guernsey’s leading Local Market estate agent, accounting for one in every four Local Market properties sold across the island so far in 2026.
The latest figures underline the agency’s market-leading performance, with Swoffers consistently outselling its competitors and demonstrating particular strength in the higher-value property sector.
October was another exceptional month for the business, with Swoffers selling 95 properties, equating to one in four of all Local Market properties sold, and accounting for 41.8% of the total value.
The agency’s success extends across all price brackets, but its performance at the top end of the market is particularly noteworthy. Of the 32 Local Market properties sold for more than £1 million so far this year, Swoffers has sold twice as many as its nearest competitor.
There has also been a significant increase in transactions at the very top end of the market in the island in 2026. 14 Local Market properties have sold for more than £2 million this year, compared with just six throughout 2025. This represents a substantial increase and highlights the depth and strength of Guernsey’s high-value property market.
The year has also seen a landmark moment for the island, with Swoffers achieving a record Local Market sale, breaking the £4 million barrier for the first time. It is a significant milestone for Guernsey property and further demonstrates the agency’s ability to successfully market and sell the island’s most prestigious homes.
Director Andre Austin believes the agency’s continued success comes down to the experience, knowledge and commitment of its people.
“Our results reflect the strength of the team we have built and the experience we bring to the market. We have a large, knowledgeable and highly experienced group of property professionals who understand Guernsey, the buyers and sellers we work with, and have a genuine passion for what they do.
“That depth of knowledge is particularly important in the higher-value market, where knowing the property, identifying the right audience and knowing how to negotiate effectively can make a real difference. We have the expertise and experience to handle everything from first-time buyer properties through to some of the island’s most exceptional homes.
“The figures speak for themselves. To be responsible for one in four Local Market sales, and to be so far ahead of other agents in the high-value sector, is a reflection of the strength of our business and the service we provide.”
Looking ahead, Andre is positive about the prospects for the Guernsey property market in 2027.
“The increase in sales above £2 million is particularly encouraging. It demonstrates that there is a healthy appetite for high-quality Guernsey property and that buyers continue to see the island as a very attractive place to live.
“While every year brings its own challenges, we have good reason to be optimistic. We expect the market to remain active and believe there will be plenty of opportunities for buyers and sellers in 2027. Our focus will continue to be on providing the best possible advice and service, and ensuring our clients benefit from the experience, market knowledge and reach that Swoffers offers.”
With one in four Local Market sales going through Swoffers, twice as many £1 million-plus sales as its nearest competitor, and a record-breaking year for high-value transactions, the agency continues to set the pace in Guernsey’s Local Market.
